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which was first reported by Forbes. Ignite had a $22 million allocation for marketing, which was already twice as much as its yearly sales revenue. Guess where it all went? Throwing luxurious branded parties with tons of booze and sexy women. It also seems that the Ignite funds went to paying for Bilzerian’s publicly lavish lifestyle, including his private jets, booze, women, and parties to name a few.

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Source : Dan Bilzerian's Ignite Cannabis Company – Where Did It All Go Wrong?

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