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Remembering Franco Loja and his lasting influence on modern cannabis

Marijuana.com
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If you’re a fan of — or have even heard about — famous cannabis strains like White Widow, Super Silver Haze, or Himalayan Gold, you have been privy to the work of renowned international cannabis seed bank and genetics creator, Green House Seed Company. The influence of Green House Seed Company on cannabis breeding and access to quality flower shouldn’t be underestimated. Green House is widely considered one of the most successful cannabis businesses in the world. Based in Amsterdam — arguably the center of the cannabis universe — Green House claims a massive haul of cannabis cups, Greenhouse Coffee shops, a seed bank filled with exceptional genetics, world famous strains, and a bold vision to normalize cannabis for patients and casual consumers alike. Strains from the firm have won 40 High Times Cannabis Cups, 17 Highlife Cups, and many others across the globe. Founded in 1985 by Arjan Roksam and Green House’s master cultivator and head breeder, Franco Loja, their search for rare and endangered cannabis seeds was chronicled in the series Strain Hunters, a Roksam-produced work that was picked up by Vice on HBO.  But this search for the rare and unique also took the life of Loja, who died in 2017 at the much-too-young-age of 42.  Why landrace strains were important to Loja Roksam and Loja scoured the world for rare landrace cannabis, extremely unique plant finds in an industry teeming with hybridized strains. Landrace strains are prized in the current landscape because they are frequently used to inspire and crossbreed new strains. They’re the bread and butter of legal cannabis. For example, landrace strains like Afghani and Thai are cultivars that have never been crossbred by humans with another plant. A defining characteristic of landrace cannabis is that it is unique to its particular geographic origin,…

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