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It took five years for brothers-in-law Adam Miron and Sébastien St-Louis to launch Ottawa-based cannabis company, Hexo Corp. Titled Billion Dollar Start-Up , the following is an excerpt from their entrepreneurial journey. For these five Canadian marijuana businesses, it’s all in the family Future of the cannabis industry is in the hands of non-users: says Quebec cannabis giant HEXO Too legit to quit: HEXO brings its budget brand of cannabis to Ontario just in time for Black Friday 11:30 am, September 2013 Meena reclined on the crisp white hotel bedspread, air conditioning on “arctic blast.” She was flipping through a magazine while the baby slept. Every now and then, Iyla would make sweet little snuffling, grunting noises, followed by a sigh. For a six-mon-old, she was a pretty good traveler. Meena smirked to herself. It helped that the kid was so damn cute — part Rajulu, mostly mini-(Adam) Miron. Every time she peeped those big, brown eyes at people, they practically shoved each other out of the way trying to elicit a gummy smile from her. Total future princess, Meena thought. As it should be. During the previous four weeks in India, Iyla had been the centre of her own travelling universe, populated by her doting Indian grandmother, Reva, as well as her aunties, uncles, and extended family. And that was a good thing, considering how much time Adam and Seb had spent together, talking, planning, and scheming about what they would do once their application to become an LP was approved. Once Seb (Sebastien St-Louis) and Aruna showed up in Coimbatore, the guys basically disappeared into their own world. It’s not that they were intentionally inattentive or not present, they were just being Adam and Seb. Plus, a conversation took place on Seb’s first day in India that made…

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Source : How two Canadian entrepreneurs convinced their mother-in-law and 'turned ,000 investment into a billion-dollar cannabis company'

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