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Pure Sunfarms is taking it international for the first time this holiday season by having its brand included in a limited-edition Lane Crawford x Found CBD-infused gift set to be sold in the store’s holiday pop-up shops in Hong Kong. The opportunity for the brand’s first-ever appearance is thanks to a partnership between Altum International Limited’s Found, Asia-Pacific’s first CBD retail platform and café that offer a range of coffees, biscuits, beer and fruit juices containing CBD, and luxury department store Lane Crawford. The pop-up shops will run from Nov. 13 through the end of December. The goal of the co-branded holiday pop-up shops is to “educate consumers and elevate their awareness about CBD,” notes a statement from Pure Sunfarms . Hong Kong teens are importing cannabis products at alarming rates Hong Kong cafe works around cannabis laws to serve CBD snacks to the masses We’re #1. We’re #1. Canada has been named the most cannabis-friendly country in the world The B.C.-based company has created gummies specifically with the Hong Kong consumer in mind. The luxury gift sets will also include some of the company’s other CBD-inspired items, such as chocolates, bath salts and tea bags. “This is just the beginning of what’s to come for Pure Sunfarms as we look to share our love our plants and B.C.-grown cannabis products with the global cannabis market,” Mandesh Dosanjh, president and CEO of Pure Sunfarms, said in the statement. While the company is looking wide, Fiachra Mullen, Altum’s chief marketing officer says there is particular excitement about presenting in the Asia-Pacific “We believe that the leading cannabis brands in the Canadian market will hold a special place in the Hong Kong consumer’s heart,” Mullen says, adding that Hong Kong is “the most progressive cannabinoid jurisdiction in the region.” Information from Hong…

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Source : B.C.’s Pure Sunfarms CBD brand to pop up in chichi Hong Kong shops this holiday season

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