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If elected, Joe Biden and Kamala Harris have vowed to decriminalize cannabis in the U.S., a federal rescheduling that could potentially open the door for major sponsorship opportunities in sports. Sportico draws a comparison to sports betting. Legislation that effectively outlawed the practice was overturned in 2018, leading to major deals for sports gambling companies like DraftKings, which is now the National Football League’ s official sports-betting partner. If cannabis reforms were to happen at the federal level, Sportico predicts that something similar could happen with pro sports and pot. How two high-performance athletes are challenging cannabis stereotypes UFC and CBD: pro fighters team with Aurora for major marijuana study After overcoming a painkiller addiction, former NFL player Kyle Turley is on a mission to make cannabis mainstream Though no major sports league has signed an endorsement deal with a CBD or medical marijuana company to date, many athletes have done so, and research partnerships have proliferated in recent years. In 2019, the Ultimate Fighting Championship inked a deal with Aurora Cannabis to study the efficacy of hemp-derived CBD formulations to treat pain, inflammation and other common injuries faced by fighters. “Collaborating with Aurora is the best way to educate…
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Source : Could a Biden-Harris administration open the door for CBD and medical marijuana endorsements in sports?
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