Ben & Jerry’s Uses 4/20 To Promote Marijuana Reform While Other Brands Market Off The Holiday

This year, the marijuana holiday 4/20 is being disrupted across the board due to the coronavirus pandemic and resulting social distancing measures. But while public gatherings and scheduled events are being cancelled—with some organizers offering virtual alternatives—some major businesses are continuing to leverage the occasion to promote cannabis causes and products. The ice cream company Ben & Jerry’s stands out. As in past years, the brand is using 4/20 to highlight the harms of federal marijuana prohibition, particularly for communities of color. In concert with the ACLU, Ben & Jerry’s announced on Saturday that it is formally endorsing congressional legislation to deschedule cannabis and push restorative justice. It’s hard for us to get excited about #420 when so many people of color are still being arrested for cannabis. We have to do better. Learn more: https://t.co/cDd2GrE9OT pic.twitter.com/aA8JBFyume — Ben & Jerry's (@benandjerrys) April 18, 2020 The company said in a blog post that the era of legalization means that people in an increasing number of states do not have to fear being prosecuted over cannabis-related activities—as long as “you’re a white person,” at least. “Legalization must have equity at its heart. That’s why we’re calling on Congress to support the [Marijuana Opportunity, Reinvestment, and Expungement] Act, which would make cannabis legal and (it’s an important “and”!) expunge prior cannabis convictions,” the post states. “Want to feel really really good this 4/20? Then let’s make sure that legalization benefits all of us. That’ll turn 4/20 into a day that we all…

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Source : MJ moment
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