Pure Beauty Combines Aesthetics & Heart

Equipped with a pack of prerolled joints filled with premium herb, one feels more prepared for taking on the challenges of the day. In this regard, the dainty mini joints from Pure Beauty might make you feel like you’ve leveled up to gain more brightness and hope to project into a world filled with uncertain times. It’s the little things in life, as they say.  Pure Beauty, which grows its cannabis in Sacramento, but based its company in Los Angeles, is an up-and-coming company that’s making noise in all the right ways. Their packaging is minimalist and sleek. On the website the video that plays flashes between a woman smoking a preroll to putting a fish back (?!) in the ocean and squashing grapes underfoot. It’s confusing and intriguing all at once.  But the best part about this company is that not only does the cannabis inside taste exceptional, but Pure Beauty is also constantly trying to do its best to make sure what they are putting out into the world is sustainable. While they do utilize indoor cultivation, which is certainly not as eco-friendly as growing outdoors, they pull the water they use straight from the air using dehumidifiers and an HVAC system and the electricity is generated on site using microturbines. CEO and co-Founder Imelda Walavalkar explains that Pure Beauty even goes as far as to donate the soil they are using to public parks.  “We are super particular about what we’re putting out there,” Walavalkar says of Pure…

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