Planet 13 Vice President of Sales and Marketing David Farris describes what makes the company’s experiential retail model so successful, critical factors operators should consider when transitioning to this model, its associated challenges, and much more. 

​ Planet 13 Vice President of Sales and Marketing David Farris describes what makes the company’s experiential retail model so successful, critical factors operators should consider when transitioning to this model, its associated challenges, and much more. 

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