420 with CNW – Superstar Drake Joins Cannabis Industry by Partnering with Canadian Pot Company
The booming marijuana sector and the ever-growing hemp-derived CBD industry has attracted the attention of celebrities and athletes who are signing up to pitch for either of the brands. On Thursday, the hip-hop artist Drake whose full name is Aubrey Drake Graham, entered into a partnership with Canopy Growth, a Canadian pot company, to launch his own cannabis company, More Life Growth in his hometown, Toronto. Drake has joined the wave of celebrities who are partnering with cannabis companies either by selling products, being brand ambassadors, joining their Board of Directors, or in his case, partnering with Canopy Growth on a joint venture business. Some of the other celebrities who are in cannabis business include Gweneth Paltrow, Jay-Z, Martha Stewart, Montel Williams, Snoop Dogg, Tony Hawk, Willie Nelson, and Whoopi Goldberg. And the question on everyone’s mind is if we have gotten to the peak of celebrity cannabis? Kantar is a business insight and brand consulting firm whose senior Vice President, Ryan McConnell, said that celebrity involvement in the marijuana businesses is yet to be fully saturated. Marijuana is an emerging industry that is still regarded as illegal by some, and through celebrity endorsement and collaboration, the sector is gaining…
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