10 Reasons it’s too soon to give up on Aurora Cannabis

You might be ready to abandon hope for Aurora Cannabis (NYSE:ACB). That’s understandable after the company’s ugly fiscal 2020 first-quarter results. The Canadian cannabis producer’s revenue is falling. Its bottom line is deteriorating. Don’t let seemingly positive net income resulting from accounting for derivative liabilities fool you on that front. Aurora continues to burn through its cash. Aurora’s path to success might seem next to impossible, but it’s way too soon to give up on the company. Here are 10 reasons why.  1. Retail headwinds are only temporary Aurora Cannabis Chief Corporate Officer Cam Battley readily acknowledged in the company’s Q1 conference call that there have been some big challenges stemming from the lack of retail cannabis stores in Canadian provinces. He admitted that “these issues will take a little time to resolve,” But taking a little time to resolve is a different animal altogether than not being able to resolve the issues. The reality is that these retail headwinds are only temporary. As more stores open, particularly in Ontario, Aurora’s sales will soar.  2. Aurora’s brands enjoy strong popularity It’s important to understand just how popular Aurora’s recreational cannabis brands are. The three top-selling dried cannabis flower products in Ontario’s online retail store all…

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