Cash Only’s 420 Recs: Brett Heyman, Founder of Luxury Cannabis Line Edie Parker
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This article was originally published on Cash Only. Sign up for the newsletter here and follow Cash Only on Youtube, Instagram, and Twitter. Like her cannabis company’s slogan, Brett Heyman is “here for a good time.” The founder of accessories brand Edie Parker — as well as its luxury cannabis arm, Flower by Edie Parker — has an infectious confidence and sense of humor that exudes “life of the party” energy.  During a video interview, the brains behind one of the more stylish weed lines had me cracking up in earnest — a rare treat for an introductory chat over Zoom. Edie Parker has been described as the “Coco Chanel of Cannabis,” and that makes sense; Coco was funny on top of being fashionable, too.  Heyman’s vibe made it very clear how a former fashion exec (she used to spearhead PR at Gucci, and previously worked at Dolce & Gabbana) could achieve the not-so-simple task of merging haute couture and cannabis under one seamless umbrella. The boss knows what she likes and what she wants, from her personal consumption preferences, to her thoughts on design and culture. Her convictions trickle into a cohesive vision, which in turn inspires good products and an exciting brand. As such, Flower by Edie Parker offers a myriad of products, including tabletop lighters, sexy handmade ashtrays, flavored crush cones, wearable one-hitters, and premium flower (currently sold in Massachusetts and Illinois). Their releases sometimes remind me of Jonathan Adler’s tastefully absurd, drug-inspired decor — but more youthful and femme. In any case, Edie Parker ephemera is ideal for potheads and fashion enthusiasts alike. (They’re also charitable; peep The Edie Parker Foundation.) In our interview below, Heyman sounds off on how her husband originally sparked her adult relationship with cannabis, explains how the couple does at-home R&D…

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