Words matter: why it’s time to reclaim the language around cannabis
Cannabis Health News

Whether it’s hemp extract or CBD oil, it’s still just cannabis. But centuries of stigma means cannabis is still a controversial word. Hemp Point explores how the industry can use language to challenge stereotypes.  Would a cannabis plant by any other name smell as sweet?  Shakespeare jokes aside, the hundreds of different terms used to talk about what is essentially cannabis—from CBD to hemp and everything in between—can be confusing. And from the standpoint of a potential consumer, word choice could be the difference between purchasing a product and leaving it behind in the basket.  Labels matter As the legal cannabis industry evolves, a new lexicon has emerged to differentiate medicinal and adult-use cannabis products—which can contain psychoactive cannabinoids such as THC—from the non-psychoactive cannabis wellness products that are rolling out across pharmacies and high street retailers across the world.  The latter, often lumped together under the label of ‘CBD,’ is a rapidly growing market that’s expected to increase in value from just US$45 billion in 2022 to more than US$101 billion by 2026. But as Tomas Biroscik, founder of Hemp Point, explains, calling legal, non-psychoactive cannabis-based items ‘CBD’ can fail to capture the sheer range of additional beneficial compounds that might be present. CBD, after all, is just one of more than 100 cannabinoids in the cannabis plant.  This is one reason why Hemp Point is shifting from CBD-forward labelling to using the term ‘hemp extract’ instead.  “I would be happy to call it a ‘cannabis extract’ because that’s what it is,” explains Biroscik.  “CBD is just one [beneficial part of the cannabis plant], but there are much more. In extract you can find a range of cannabinoids and terpenes, flavonoids and other substances that exist in the plant as nature intended.”  Breaking the stigma When it comes to…

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