‘Built for success’: Canopy’s big bet on pot drinks looms ahead of launch
Innocuously tucked inside Canopy Growth Corp.’s cavernous, custom-built bottling facility is a series of four vats which may be the most important pieces of equipment the pot giant owns. The series of stainless steel containers will each contain more than 300 litres of cannabis resin, the crucial ingredient at the centre of Canopy’s infused beverage plans which it hopes will usher in a new category of spirits and drive in millions of dollars in new revenue. “Those will contain millions of dollars worth of cannabis soon,” said Mark Zekulin, chief executive officer of Canopy Growth, during a tour of the company’s bottling and chocolate facilities on Tuesday. While Canopy employees work tirelessly to get the bottling plant ready for the company’s release of cannabis-infused beverages, the four vats remain empty and disconnected to a network of pipes that will take the gooey liquid and create one of more than a dozen of Canopy’s upcoming drinks. The facility isn’t fully licensed by Health Canada to manufacture cannabis products, meaning no pot can be anywhere inside the building, located right across the street from Canopy’s headquarters. Undeterred, employees are doing their finals tests on the bottling line, inspecting the train of silver…
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