Highsman Launches in Arizona Ahead of Super Bowl LVII
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The hotly anticipated Super Bowl LVII game between the Philadelphia Eagles and Kansas City Chiefs isn’t the only thing kicking off this weekend in Arizona. In partnership with Trulieve, former NFL running back and Heisman Trophy winner Ricky Williams is launching his cannabis lifestyle brand, appropriately called “Highsman,” in dispensaries across the Grand Canyon State. Founded in 2021, Highsman features an innovative lineup of cannabis products and covetable lifestyle apparel. Williams’ own popularity combined with the brand’s top-shelf products have been a winning combination. Highsman has quickly grown into a multi-state brand, with Arizona being the latest market.  Progressive Partnerships Highsman partnered with Abundant Organics to bring premium cannabis to Trulieve and Harvest dispensaries across Arizona. “Trulieve is excited to launch this limited-time exclusive partnership with legendary NFL player Ricky Williams in Arizona, just weeks before the Super Bowl will be hosted in the state,” said Kim Rivers, CEO of Trulieve. “Ricky was well-known for his belief in the power of cannabis during his playing days, and the Highsman brand reflects his values and passion for cannabis. We are proud to launch Highsman products in the Arizona market.” Highsman has been exclusively available in Trulieve and Harvest dispensaries throughout Arizona since January 20. Personally curated by Williams, the product selection includes eighths and pre-rolls. Starting today, February 10, Highsman products will be available in dispensaries throughout Arizona— just in time for the Super Bowl. “As a market leader in Arizona, we are excited to launch the Highsman brand for our customers,” said Konya Lindsey, Trulieve’s executive director of marketing in the Southwest. “Ricky Williams and his team have created a brand of quality products that we are proud to introduce at all of our locations statewide. We share Ricky’s enthusiasm for physical and mental healing and expect our customers to really enjoy his…

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