420 with CNW – 3 Things That Could Characterize the Marijuana 2.0 Launch in Canada

October 17 marked the one-year commemoration of recreational marijuana legalization in Canada. After the legalization of marijuana in 2018, Canadian regulators were fast in developing regulations for marijuana leaf and oil products. However, it took them longer to establish rules for cannabis products such as edibles, cannabis-infused drinks, and concentrates used in vape pens. Implementation of the new regulations led to the opening of a new market, referred to as Cannabis 2.0. Below are the three things that could characterize the Cannabis 2.0 market on the day of their legalization. No New Product in the Market Despite the hype surrounding the launch of the cannabis 2.0 market, the event will not be exciting as it was during the launch of the first marijuana market in Canada because no new cannabis derivative product will be introduced in the market. Licensed marijuana producers are required by law to issue a 60-day notice to Health Canada before selling marijuana products even though the new regulations for cannabis derivatives are already in effect. The consumers will therefore not be able to get their hands on cannabis derivatives until mid-December. Since the launch of the cannabis 2.0 market comes before the holiday, it will be a while before it can be determined how the market performs and how the holidays affected sales. Reports for the cannabis 2.0 sales for the first quarter of sales will come in February 2020. Uncertainty Surrounding Cannabis-Infused Beverages And Vaping Products Analysts and investors will be anxiously waiting for the sales data from the first quarter, which will be more focused on the sale of cannabis-infused beverages and vaping products. There is much uncertainty surrounding cannabis-infused beverages, and this has forced some companies such as Aurora Cannabis to opt-out of developing cannabis-infused drinks due to the expected low market share…

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