420 with CNW – How Custom Packaging Can Give Marijuana Brands an Edge

Marijuana is a booming business, and no one can dispute that fact. In 2014 Colorado legalized recreational marijuana, and that same year 147 dispensaries were launched in the state. The number of dispensaries has continued to grow, and by 2018 there were 509 dispensaries. Since then, six other states have implemented recreational marijuana programs. The marijuana industry is growing at a rate that has never been experienced before, and cannabis brands are faced with differentiation challenges since every year, hundreds of marijuana brands are launched. Joining the marijuana business are high profile celebrities such as the former boxer Mike Tyson and Tommy Chong, the comedian. Competition is very stiff in the weed industry, and brands are faced with the problem of developing a unique, trustworthy and recognizable brand while still adhering to the strict state rules regarding marijuana. The main rule that any marijuana business must adhere to is securing high-quality marijuana packaging. This means that the businesses must use food-grade materials and designs which are child-proof. That is, they cannot use tubes or bags that can be easily opened by children. The packaging of cannabis products should be able to maintain and protect the integrity of the cannabis product while keeping its freshness intact, as well as adhere to the safety regulations as stipulated by the the federal government and other authorities. For the marijuana brands to be successful in the crowded marijuana market, not only should they comply with the stringent rules, but they should also develop brands that are unique and able to attract a following of loyal clients. Stefanie Singer of Greenlane Premium dispensary and smoke shop distributor says that for a company to create a unique brand, they should focus on developing customizable packaging as it will help promote brand awareness. She says that the…

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