The Lift Co Expo Brought Cannabis Technology, Innovation to Vancouver

The Lift Co Expo Brought Cannabis Technology, Innovation to Vancouver
HIghtimes main

Vancouver, BC Canada is a beautiful city to visit. Naturally, the province enjoys global recognition for its strong and influential history with regards to bringing cannabis into widespread acceptance and legitimacy. The Lift Co Expo featured a wide variety of outlets for gaining more access to cannabis-related brands and service providers, geared for all types of folks including cannabis growers, consumers of cannabis goods, manufacturers, vendors, budding entrepreneurs, and lots more. There were many seminars available to attend over the course of the event from Thursday, January 12th to Saturday night, January 14th. These seminars delivered a range of topics with unique insights and information from those driving the industry forward in their chosen areas of focus.  For example, attending the seminars shed some light on how ownership of technology-related patents for cannabis production, processing, etc. can be an integral part in determining the value of a cannabis company. Did you know it’s actually more advantageous to have a patent pending than it is to have it finalized in some instances? Useful info for budding cannabis entrepreneurs. Courtesy of BC Trimmers Inclusion and representation were a strong part of the undercurrent at Lift Co Expo Vancouver, BC 2023. Nearly half the attendance and exhibitors were women; which is a growing percentage versus industry stats in the past. Additionally, there were some very relevant discussions with regards to the growing percentage of cannabis businesses owned by people of color (while still not yet fully representative by most demographics). But, what always keeps things interesting for this cultivation journalist and cannabis aficionado is the technology and innovation pushing things forward—often stemming from some very interesting people. You really do get to meet the nicest people at these shows! Take for example the good peeps behind PreRoll-ER, the super advanced automated joint rolling…

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