2022 Emerald Cup Draws Diverse Crowd

2022 Emerald Cup Draws Diverse Crowd
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It was a familiar scene walking up to the 2022 Emerald Cup Harvest Ball. The sun was poking through rain clouds; the ground was wet and slightly muddy. I regretted not wearing boots. “We’ve almost been cursed,” joked Tim Blake, founder of the Emerald Cup, “but I don’t want to call it that. We need the rain.” Despite the bad weather, a big crowd turned out on day one. Emerald Cup 2022 sold more single-day tickets at the box office than the total amount of pre-sale tickets sold for the entire weekend. This is the first time in the Emerald Cup’s 19 years that we saw bonafide hip-hop artists in the musical lineup, including The 707’s own E-40 headlining the opening night and Bay Area local Kamaiyah carrying the crowd on the last day. A more diverse musical lineup led to a more diverse crowd of people who were otherwise unfamiliar with the event. Harvest Ball commemorative art by @cannabiscapes. The Harvest Ball 2022 Is Helping Small Farmers The Department Of Cannabis Control (DCC) and The Emerald Cup have been working together for the past two years to make the event more beneficial to farmers, which includes opening their doors to different aspects of the greater cannabis culture.  “To me, it’s all about unity,” Blake said at a sit-down with the DCC’s Chief Engagement Officer Cassandra Di Benedetto and Deputy Director of Policy and Research Christina Dempsey. “We’re not going anywhere. You guys need us, and we need you. So we have to work together.” Along with the DCC having its own booth at the Harvest Ball in 2022 where licensees could interact with their team in person, they also led a panel discussion to better understand how the agency is supporting the industry by developing new strategies, resources, technologies…

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