The Emerald Cup Harvest Ball Becomes Epic Event in 2022

The Emerald Cup Harvest Ball Becomes Epic Event in 2022
cannabis now

For nearly two decades, the Emerald Cup (EC) has honored the very best of Californian sungrown cannabis. The festival underpins the heritage of small-batch craft cultivators in Northern California, infusing it with the best of music, art and cannabis. The community-focused celebration has evolved from the first event in 2004, held at Area 101 in Laytonville, into a prestigious cannabis awards show and product exposition in Sonoma and, most recently, Los Angeles. Founder Tim Blake, a self-described “old-school outlaw,” has come to be recognized as a custodian of cannabis culture. His support of small farmers in their time of need is unwavering; his recognition of the need to integrate with the biggest current cannabis players such as Cookies is visionary. And the fact that he’s doing all this while encouraging and engaging in progressive conversation with government departments is a testament to his passion for the plant and his relentless drive for education and innovation.  In the lead-up to this year’s event, Blake spoke to Cannabis Now about the cup’s evolution, lessons learned from previous years and what we can expect from the action-packed 2022 Emerald Cup Harvest Ball. Celebrating at the Montalbán Theater for the 2022 Emerald Cup Awards. PHOTO Beard Brothers Pharms The Emerald Cup Awards One of the core pillars of the Emerald Cup is the recognition of advocates who have campaigned tirelessly for the plant. Previous winners from the community include SweetLeaf Joe, Eric McCauley and Pebbles Trippet. One of Blake’s fondest memories of the cup was in 2013 when Dennis Peron, the father of medical cannabis and legendary activist, agreed to accept his Lifetime Achievement Award on one condition—that he could also be married on the stage. Sadly, Peron died a few years later and Blake remembers it as “the most incredible moment.” “They called…

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