Lizzo Sports Hemp Eyelashes in Instagram Trend

Lizzo Sports Hemp Eyelashes in Instagram Trend
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Singer, rapper, and body positivity icon Lizzo is starting a new trend on Instagram: Biodegradable false eyelashes, made from hemp-derived fiber, instead of animal products. As false eyelashes are sometimes made from mink fur, the new hemp alternative is welcomed by many. Lizzo wore a plethora of makeup items and accessories to the 74th Primetime Emmy Awards last fall but her use of hemp-derived lashes generated the most attention as people are catching on. Glamour reports that Lizzo’s makeup artist Alexx Mayo chose the lashes earlier this year as he prepared her for the Emmys. The exact lashes he used—Velour Beauty Cloud Nine Lashes—are made from vegan plant fibers, 90% biodegradable, and sold at Sephora and Ulta.  Mayo posted her look on Instagram, and the designer gave Velour Beauty a shout-out for their hemp-derived “falsies” lash line. The team behind Toronto-based Velour Beauty said they are the world’s first hemp-derived lashes last February.  Why hemp? Hemp proves to be a durable fiber in the beauty world: the biggest perk from using hemp-derived lashes is that they can be used up to 20 times. The company says they’re comfortable as well. Courtesy of @iwantalexx Velour Beauty, maker of the lashes, is Asian and female-led, and Canadian founder Mabel Lee was profiled last year in Fashion. Velour Beauty’s Plant Fibre Lash Collection is “a lash collection that is entirely plant-based! All components of this lash, from band to fibres are derived from plants,” the company writes. “The fibres are so fluffy and natural-looking, you’d never know they were hemp-derived.” The company continues, “our Plant Fibre Lashes are 100% vegan and cruelty-free, can be reused up to 20+ times and come in 100% recyclable packaging.” By cruelty-free, the company stays away from materials like mink fur. Velour Beauty offers at least three styles…

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