Curaleaf's Grassroots Brand and Ganjier Announce Cannabis Education Partnership

Curaleaf's Grassroots Brand and Ganjier Announce Cannabis Education Partnership
Cannabtimes

<![CDATA[WAKEFIELD, Massachusetts, Dec. 7, 2022 – PRESS RELEASE – Curaleaf Holdings, Inc., announced a first-of-its-kind cannabis education partnership for its Grassroots brand with Ganjier, the Cannabis Sommelier Certification Program.Similar to the Sommelier’s role in the wine industry, the Ganjier is trained in the art, science and appreciation of cannabis craft, consumption, and connoisseurship, possessing a multidisciplinary knowledge and astute professionalism serving to raise the standard of excellence throughout the cannabis industry. Following the overwhelming response to Ganjier’s third year of record enrollments, the 2023 edition of this groundbreaking cannabis sommelier certification will feature the first-ever partnership for cannabis education and training sessions by one of the largest, leading teams in the cannabis industry today.Founded in Chicago in 2014, Grassroots was originally created to perfect the art and science of cannabis cultivation–making the Curaleaf team members working on the brand ideal candidates for Ganjier training. Meticulous attention to detail and a commitment to cannabis cultivation are core components of the Grassroots brand and Curaleaf company culture. That tradition continues with this announcement of the new partnership with Ganjier.”Analogous to the wine Sommelier, beer Cicerone or cigar Catador, the Ganjier is a trained and certified master of cannabis products, cannabis assessment, and cannabis service,” said Managing Director of Ganjier Derek Gilman. “By training people like Grassroots’ team members and partners to understand cannabis products more deeply, they become true leaders and advocates for quality within the modern cannabis industry.””We’re proud of each and every team member embarking on this one-of-a-kind training program supporting our mission to serve, advance and respect the cannabis movement,” said Curaleaf Chief People Officer Tyneeha Rivers. “Cannabis education is paramount for all of us at Curaleaf and this pilot program takes cannabis professionalism to the highest level.” The Grassroots and Ganjier partnership is officially underway, with 100 leadership-nominated team members…

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Source : Curaleaf's Grassroots Brand and Ganjier Announce Cannabis Education Partnership

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