“We know what patients want and can meet their expectations,” says AltoVerde founder

“We know what patients want and can meet their expectations,” says AltoVerde founder
Cannabis Health News

In a market which some would argue is not sufficiently meeting the needs of patients, European cannabis producer AltoVerde aims to bring quality and transparency to the sector.  Questionable quality, inconsistent supply and a lack of detailed product information. The team at AltoVerde has identified some of the key issues facing medical cannabis patients in Europe as the market continues to grow. Not only that, but addressing these issues has become a fundamental part of the multifaceted company’s business plan moving forward.  As the team continues to establish a network of cannabis cultivation sites across Europe, AltoVerde aims to be ahead of the game when it comes to product innovation and developing trusted, quality products that meet patients’ expectations.  When the time is right, these products will hit the UK market proudly carrying the ‘AltoVerde Assured’ stamp, but not a moment sooner. “I’m not here to criticise the rest of the market, but there is room for improvement,” AltoVerde co-founder and CEO, Mitesh Makwana, tells Cannabis Health. “Labelling and clarity of information is just one issue. We want to be transparent throughout our whole process. In our view, a producer should be able to provide a traceable history of its production process, right through to the end product.” He adds: “We’ve got nothing to hide, we would never let a sub-par product into the market for people to say they are not happy with it. If it’s not good enough, it’s not getting the stamp on it.”   What makes AltoVerde different? The core AltoVerde team has decades of experience in the legacy market. Makwana has been cultivating since the early 2000s, having established one of the UK’s leading seed banks Dr Krippling, while his co-founder, vice-chairman and CEO Bryan Willis is the owner of Seedmadness. AltoVerde’s Spanish cannabis expert, Daniel…

Excerpt only …
READ MORE BELOW
Source : “We know what patients want and can meet their expectations,” says AltoVerde founder

reposted by Cannabis News World

This site uses Akismet to reduce spam. Learn how your comment data is processed.