CBD and MLB: Q&A with Charlotte's Web Co-Founder Jared Stanley

CBD and MLB: Q&A with Charlotte's Web Co-Founder Jared Stanley
Cannabtimes

<![CDATA[Charlotte’s Web, a producer and distributor of hemp-derived CBD products, made history on Oct. 12 when it became the official CBD of Major League Baseball (MLB), establishing the first-ever partnership between a cannabis/hemp brand and a professional sports league.Through the partnership, Charlotte’s Web products are now available to MLB players to support recovery, focus, and sleep cycles, with the first product available being its Daily Edge tincture. The company’s Daily Edge tincture falls under its SPORT line and will include MLB’s logo on its bottle. All Charlotte’s Web products underwent specific testing to meet MLB scientific and no-banned substances standards, and were Certified for Sport by NSF, a third-party, independent auditor of safety and quality standards, becoming the first broad-spectrum, hemp-derived tincture to earn that distinction.What’s more, the partnership between Charlotte’s Web and MLB continues to normalize cannabis and/or hemp in U.S. culture, and forges a new path forward for cannabis companies looking to expand their brand presence and audience among a larger population segment.Jared Stanley, co-founder and chief operating officer for Charlotte’s Web, says the company’s partnership with MLB gives it a “megaphone we can use to educate people on what CBD is and what it does.”Stanley joined Cannabis Business Times to discuss the company’s precedent-setting partnership with MLB, how it all came together, and the opportunities ahead for Charlotte’s Web.Zach Mentz: What attracted Charlotte’s Web to partnering with MLB specifically, and how did those conversations initially start?Jared Stanley: Major League Baseball is a historic first mover; they were the first professional sports league [to partner with a CBD company], and this summer they were the first league to announce that they were open to sponsorship with a CBD company. This was a clear signal that they’re focused on providing options to their players and dedicated to the future of…

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Source : CBD and MLB: Q&A with Charlotte's Web Co-Founder Jared Stanley

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