House Passes Bill Permitting Weed Ads on TV and Radio

House Passes Bill Permitting Weed Ads on TV and Radio
High Times

The U.S. House of Representatives this week passed a bill that would permit cannabis advertising on broadcast television and radio stations. The legislation is included as part of the Fiscal Year 2023 Financial Services and General Government appropriations bill, which was passed by lawmakers in the House on Wednesday. Under the provisions of the appropriations bill, the Federal Communications Commission (FCC) would be barred from using appropriated funds to deny a broadcaster a license renewal or sale application for airing cannabis advertising in jurisdictions that have legalized marijuana. The FCC would also be prohibited from requiring a station to file an early license renewal application for broadcasting cannabis ads. Current regulations allow the FCC to revoke a license from broadcasters that air advertisements for federally illegal products including weed, even in states that have passed laws legalizing cannabis. As a result, cannabis businesses are limited to advertising in other forums including print newspapers and magazines, online, billboards, cable television, satellite radio, and social media. Alex Siciliano, a spokesman for the National Associations of Broadcasters, said on Wednesday that the legislation passed in the House this week levels the playing field for cannabis advertising. “For too long, local broadcasters have been stuck in a regulatory purgatory because of conflicting federal and state cannabis laws,” Siciliano said in a statement. “Today’s passage marks an important step towards allowing broadcasters to receive equal treatment for cannabis advertising that many other forms of media have enjoyed for years. While we are pleased to see the House act, broadcasters will continue to work with policymakers for a permanent resolution to this competitive disparity to the benefit of consumers.” Broadcasting Groups Applaud Legislation The spending bill was passed by the House Appropriations committee in June. The legislation gives broadcasters access to the growing market for cannabis…

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Source : House Passes Bill Permitting Weed Ads on TV and Radio

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