A Trip Through the Booming Industry of Semi-Psychedelic Products

A Trip Through the Booming Industry of Semi-Psychedelic Products
HIghtimes main

Though psychedelics won’t be legalized in the United States any time soon, a beverage containing psychoactive substances can now be consumed without fear of persecution. Distributed by retailer Urban Outfitters, of all businesses, Psychedelic Water is not going to make you feel like you’ve taken DMT or even LSD. However, its main ingredients more or less belong to the same taxonomic family. Launched in February 2021, Psychedelic Water can be purchased at Urban Outfitter stores across the country, including states where cannabis is still considered a schedule 1 narcotic. Beverages are also sold on the brand’s own website, where chrome-colored cans go for $33,- per six pack. Flavors include Prickly Pear, Oolong + Orange Blossom, Hibiscus + Lime, and Blackberry + Yuzu. Urban Outfitters is but one of many corporations trying to carve out a space for itself in the up and coming psychedelics market. Back in April, the Fontainebleau Miami Beach hotel hosted the very first Benzinga Psychedelics Capital Conference. Under the heat of the scorching Florida sun, entrepreneurs speed-dated with investors from Big Pharma and Silicon Valley to see if, together, they could take America’s psychedelics industry “to the next level.” It’s an industry with several faces. On the one hand, there’s activists campaigning for the recreational usage of LSD, MDMA, ketamine and any other psychedelics under the sun. On the other, there are rogue researchers hoping to use these drugs not for fun, but to develop revolutionary treatments for physical and mental illnesses. Last but not least, there are companies that promote products made using less potent and—crucially—legal varieties of psychedelics. These varieties can be found in tinctures, topicals, eye drops and other concoctions whipped up by forward-thinking wellness and beauty brands. Like homeopathic remedies, they are said to cleanse auras, remove negative emotions and stimulate lucid…

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