‘We Need a Catalyst:’ Q&A With Planet 13's Robert Groesbeck

‘We Need a Catalyst:’ Q&A With Planet 13's Robert Groesbeck
Cannabtimes

<![CDATA[Entertainment is not confined to inside casinos in Las Vegas, as tourists catch can catch the water show at the Fountains of Bellagio, which propel water more than 450 feet toward the sky, while walking on the Strip, or simply stand and look up at the light displays at the Freemont Street Experience. Planet 13 has embraced and embodied that entertainment culture in its SuperStore, apparent from the moment visitors step foot inside the dispensary, with its responsive digital koi pond and aerial orb show—it’s all about creating an experience and dazzling customers, especially tourists. In building that 112,000-square-foot cannabis retail facility, there were lessons that founders and co-CEOs Robert Groesbeck and Larry Scheffler learned, and from their experience launching their first store, Medizin, in Nevada’s medical market before adult-use sales were legal in the state. But economic realities have shifted dramatically since they launched the Planet 13 SuperStore in 2018, and even since October 2021, when the company’s Harvest Health and Recreation acquisition in the Florida market was finalized. While the company is known for its extravagant dispensaries, operations are now focused on maximizing efficiency in light of inflation and other economic challenges, Groesbeck says.   “As we tell our managers now, when you’re putting orders in to purchase, it’s not what you want, it’s what you absolutely have to have to operate,” he says. “There really are no luxuries here.” In this conversation ahead of his session at Cannabis Conference, Groesbeck shares early lessons learned as he and Scheffler were building Medizin and later Planet 13, and how they are using that experience to navigate this next economic cycle. He also provides insights for how cannabis companies can operate more efficiently in this “uncharted territory.”   Michelle Simakis: Can you talk a little bit about the experience of opening up Medizin…

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Source : ‘We Need a Catalyst:’ Q&A With Planet 13's Robert Groesbeck

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