Study Shows Flower Still Reigns Supreme in U.S., Canada as Consumer Favorite

Study Shows Flower Still Reigns Supreme in U.S., Canada as Consumer Favorite
HIghtimes main

Flower is indeed still king, and new research proves it. The paper, which researchers say is “one of the most comprehensive assessments of cannabis consumption at the population level in Canada and the U.S. to date,” examines trends in cannabis consumption patterns in Canada and the United States between 2018 and 2020, with authors recognizing the “rapidly diversified” market in both countries since the legalization of medical and recreational cannabis. Of course, consumption methods may solely come down to what a user prefers, however, as authors note in the abstract, “… mode of administration has important implications for cannabis potency, pharmacokinetic effects, and consumer patterns of use.” This study looked at the use of different cannabis products in population-based surveys in Canada and the U.S., examining changes over time in the prevalence of use of different cannabis products, along with frequency of use and consumption amongst each product type. Respondents aged 16 to 65 years were recruited from commercial panels in Canada and the U.S. in states with and without a legal, adult-use cannabis market. Researchers collected data on frequency and consumption amounts for nine types of cannabis products, including dried flower, oils and concentrates, edibles and more. Consumers were also asked about habits around mixing cannabis and tobacco, and researchers collected sociodemographic information to examine any correlates of consumption. Findings were consistent with previous surveys, ultimately noting that flower still reigns supreme among consumers, regardless of whether those consumers took part in a legal or illegal cannabis marketplace. However, researchers noted the popularity of other formations of cannabis, especially in markets with the option to legally purchase from licensed retailers. While dried flower was the most commonly used product, examining the past 12-month use among consumers between 2018 and 2020 showed a decline in Canada (81% to 73%), as…

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