How to Create a Winning Cannabis License Application: Q&A With Mackenzie Ditch Wilcox

How to Create a Winning Cannabis License Application: Q&A With Mackenzie Ditch Wilcox
Cannabtimes

<![CDATA[Securing a cannabis business license is one of the most critical—and perhaps one of the most daunting—first steps in launching a business in this increasingly complex and competitive industry.Here, Mackenzie Ditch Wilcox, Associate Director – Compliance/Legal at PharmaCann Inc., a vertically integrated, multistate cannabis operator headquartered in Chicago, shares insight into key components of the application process, including recruiting a team, securing real estate, establishing relationships with the local community and making your application stand out from the crowd.Editor’s note: Mackenzie Ditch Wilcox will speak at Cannabis Conference from 11:20 a.m. to 12:30 p.m. on Tuesday, Aug. 23, on the “ALL ACCESS PASS: Create A Winning License Application” session alongside Green Rush Consulting writer and business adviser Debby Goldsberry and Tri(chome)angle owner and lead consultant Greg Huffaker. This can’t-miss session will cover how to make your application stand out from the crowd with takeaways for any new or expanding business. Visit http://www.CannabisConference.com for more information and to register.Melissa Schiller: What are some of the most important components of writing a cannabis business license application? What should applicants prioritize?Mackenzie Ditch Wilcox: I would say [they should prioritize] the different elements of the application and [understand] the weight of each element, really thinking about leveraging real estate, leveraging community, [and] focusing on where you can set yourself apart, especially in a merit-based application that has some objective and subjective scoring.MS: What are some strategies for recruiting team members that can win over regulators?MW: I would say [applicants should think] about balancing two main fronts. One is the necessary experience, whether that’s in cannabis itself or that’s ancillary businesses. If you’re trying to open a cultivation facility, if you have experienced horticulturists or agriculture-based individuals or security individuals, leverage those different experiences and try to find people with well-rounded backgrounds, ideally with some sort…

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