‘Struggles Don’t Last Just A Month … Neither Should Support’

‘Struggles Don’t Last Just A Month … Neither Should Support’
Cannabtimes

<![CDATA[June is a month-long celebration for the LGBTQ+ community, and each year, many companies saturate their social media pages and marketing efforts with rainbow colors and icons to show recognition.© Courtesy of JushiLynchBut what substantive actions can companies take to make real progress and show advocacy for LGBTQ+ people, people of color, and other marginalized individuals? In honor of Pride Month 2022, Cannabis Business Times spoke with Jushi Holdings Executive Vice President of Retail Operations Brendon Lynch, also a member of the LGBTQ+ community, to discuss how cannabis companies can promote equity and inclusion within the industry vs. “rainbow washing.”Andriana Ruscitto (AR): What is the connection between the LGBTQ+ movement and cannabis legalization?Brendon Lynch (BL): The connection between the cannabis and LGBTQ+ reform movements can be traced back decades. The LGBTQ+ community in San Francisco started the initial push for medical marijuana legalization in the U.S. in response to the AIDS epidemic in California. One of the first major pieces of legislation decriminalizing medical marijuana was passed in large part thanks to Harvey Milk, the country’s first openly gay man to hold public office. While there have been significant accomplishments in the cannabis and LGBTQ+ movements, there is still much work to be done, and I am humbled to be part of it.In fact, in the 1990s during the AIDS crisis, the California LGBTQ+ community had prominent pioneering activists leading the compassionate care fight for medicinal marijuana. Dennis Peron, who passed away in 2018, not only became a leader in the movement for the legalization of cannabis throughout the 1990s, but he also positively influenced the passing of the first statewide medical marijuana law in California, highlighting and changing the political debate on marijuana in the U.S.In 1996, he co-authored California Proposition 215, which sought to allow the use of…

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Source : ‘Struggles Don’t Last Just A Month … Neither Should Support’

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