LĒVO Doubles Engagement and Increases Conversion 29% with Personalization Based On Zero-Party Data Powered By Wyng

LĒVO Doubles Engagement and Increases Conversion 29% with Personalization Based On Zero-Party Data Powered By Wyng
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If you wish to re-publish this story please do so with following accreditation EDITOR: Heather Allman PUBLISHER: CANNABIS LAW REPORT   LĒVO Doubles Engagement and Increases Conversion 29% with Personalization based on Zero-Party Data powered by Wyng   Five new experiences and three integrations drive unprecedented results in <60 days from kickoff to launch.   NEW YORK, NY – JUNE 28, 2022 – Wyng, the leading zero-party data platform, today announced the early results of implementing its latest innovations in personalization for LĒVO Oil Infusions. By delivering preference-based personalization in record time, LĒVO was able to double its average visitor engagement and improve conversion by 29%.   Christina Bellman, CEO of LĒVO says:  “Reaching customers is harder than ever with the changes in data privacy norms. We knew personalization with Wyng would be powerful, but we were blown away to see how much engagement and conversion increased immediately after launching just a few personalized experiences.” LĒVO is a pioneer in herbal infusion with patented appliances and a wide variety of recipes and accessories sold primarily through the website. Like many retailers, LĒVO faces a major challenge in engaging a broad audience with very different needs. Their products are used by DIY beauty and home health enthusiasts, professional chefs, and passionate cannabis users of all ages and skill levels. Traditional targeted ads and landing pages that rely on third-party data are becoming more expensive and less effective. To continue to acquire customers in this environment, they need to instantly understand and personalize their website for any anonymous visitor who lands on their site. LĒVO partnered with Wyng to build preference-based personalization using zero-party data for their Shopify-based site. The flexibility of the Wyng software and services helped LĒVO create deeply personalized experiences in record time. After kicking off the project in…

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Source : LĒVO Doubles Engagement and Increases Conversion 29% with Personalization Based On Zero-Party Data Powered By Wyng

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