Garcia Hand Picked Launches in Colorado

Garcia Hand Picked Launches in Colorado
High Times

Garcia Hand Picked, the cannabis brand founded by the family of legendary Grateful Dead lead guitarist Jerry Garcia, entered its fifth legal cannabis state today with an expansion into Colorado’s competitive recreational weed market. A collaboration between multistate operator Holistic Industries and Colorado craft cultivator Veritas Fine Cannabis, the Garcia Hand Picked line of cannabis products and merchandise was created in partnership with the family of the late Jerry Garcia. “It’s an honor to finally have a presence in Colorado, one of our nation’s most discerning cannabis markets,” Trixie Garcia, one of Jerry’s daughters and spokesperson for the Garcia family, said in a statement. “Garcia Hand Picked works with an exclusive network [of] local growers in each market we’re in that have become part of the Garcia Hand Picked family, and we’re excited to bring only the highest quality, curated cannabis to our fans and friends in Colorado.” Garcia Hand Picked debuted in California in 2020 and is now available in more than 300 dispensaries in California, Colorado, Maryland, Massachusetts and Oregon, with plans to expand to Michigan soon. According to market analyst BDSA, the collaboration is the leading celebrity cannabis brand in the United States. The strains available for the Colorado launch, which are named after songs written by Jerry Garcia and are selected to be perfect for any time of day, include Morning in Marin (Sativa), Love in the Afternoon (Hybrid) and After Midnight (Indica), among others. In California, Garcia Hand Picked recently launched a program called Hand Picked Farms to support independent and legacy farmers, offering flower that is “Sun and Earth Certified,” meaning that it is sungrown in the ground without chemicals by farmers who are paid fairly for their work. Consumers can look for the “Sun and Earth Certified” Hand Picked Farms sticker on packs…

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