‘Why a Data Driven Mindset is Crucial at this Stage of the Cannabis Industry’: Q&A with Headset’s Jocelyn Sheltraw

‘Why a Data Driven Mindset is Crucial at this Stage of the Cannabis Industry’: Q&A with Headset’s Jocelyn Sheltraw
Cannabtimes

<![CDATA[Jocelyn Sheltraw is involved heavily within the cannabis industry, from serving on the Board of Directors of the California Cannabis Industry Association (CCIA) to her role as the director of industry relations at Headset, a provider of cannabis data and market intelligence. She’s also one of the creators of CannaPac, a meetup for cannabis founders and executives. Sheltraw is an industry thought leader and dedicates her time to serving and helping the cannabis industry and believes using data can help cannabis companies grow their business effectively.RELATED: California’s Cannabis Market: ‘A Recipe for Disaster’ In this Q&A Sheltraw talks about what’s happening within the cannabis industry, what product trends she sees in the market and why you should attend the Cannabis Conference.Editor’s note: Jocelyn Sheltraw will speak at Cannabis Conference from 10:00 a.m. to 11:20 a.m. on Tuesday, Aug. 23 on the “ALL ACESS PASS: Product Trends Of 2022 and Predictions for What’s to Come” session. In this session, experts from some of the industry’s leading data and research companies will present their findings on product and shopping preferences by generation, region and other demographics and categories—providing key insights into today’s consumer demands and how plant-touching businesses can rise to meet them.Visit https://www.cannabisconference.com/ for more information and to register. Carlie Reese: What are some product trends you see in Headset’s data that operators should be paying attention to? Jocelyn Sheltraw: This is hard to answer as trends can differ greatly by market, and based on factors like policy, regulation, supply chain dynamics, and existing cannabis culture. However, a broad trend we’re seeing in the US and Canada that tends to surprise people is declines in flower market share, as well as pricing.According to a recent Headset analysis, from March 2019 to April 2022, Flower market share dropped from 78.8% to 42.5% in Canada, and 41% to…

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Source : ‘Why a Data Driven Mindset is Crucial at this Stage of the Cannabis Industry’: Q&A with Headset’s Jocelyn Sheltraw

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