The Industry’s Identity Crisis: Our Escape Has Gone Corporate

The Industry’s Identity Crisis: Our Escape Has Gone Corporate
HIghtimes main

Remember when weed was fun? We used to love it here. Now it sometimes feels like a chore. The fuck’s up with that? Well friends, here’s the sad truth: pot ain’t what it used to be, for a lot of reasons. Before we get into the nitty gritty, let’s go over how many of us got here: Cannabis has long been a vibrant subculture – or counterculture. A plant that seemingly brought people together, helped them forget their problems for a while, and gave many of us outsiders – or weirdos, if you will – a way to find our tribe, hooked us all – though maybe not in the traditional ‘addictive’ sense. From the love of the plant, a community grew. And while much of the world laughed at us, we championed each other, and as a result, we flourished. But good times don’t last forever, and I’m sorry to say, our inside joke got out, and now everybody’s in on it. Early Days Keeping an eye on ‘who we were’ for a sec, and before we get into some harsh realities, it’s important to note just how attractive we actually are. Many, if not all, of the most fun people I know, came to me through the plant – long before I was some High Times guy that people wanted to talk to. There’s a cool factor that comes with doing your own thing, and our community exudes that in spades. Some call it not giving a fuck, but to me it’s that search for originality – the act of finding yourself – that’s largely provided to us by the plant. While people often say things like ‘weed makes people friendly’, I think the truth is it actually just makes you more comfortable with who you truly are…

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