Patients to be front and centre at this year’s Cannabis Europa

Patients to be front and centre at this year’s Cannabis Europa
Cannabis Health News

Panellists have welcomed a more “inclusive” and “patient-focused” line-up ahead of this year’s Cannabis Europa. Patients will take centre stage at the major industry event, taking place from 28-29 June in London. While the focus of the annual conference has traditionally been on investors and business outlooks, this year patients will have the opportunity to have their say on the future of the sector. Two panel discussions will focus specifically on the patient perspective, exploring how all those in the industry can work together to ensure a bright future for cannabis in the UK. In Bridging the Gap, Professor Mike Barnes, chair of the Cannabis Industry Council will be joined by Zach Thompson, external relations lead for PLEA (Patient-Led Engagement for Access), freelance journalist Ruby Deevoy and Bev Muslimov, co-founder partner of Leafy Tunnel, to discuss how we can “bridge the gap” between doctors, patients and producers. Meanwhile, Patient Perspectives – a panel voted for by members of the public – will discuss why the cannabis industry is often hesitant to support grassroots advocacy, but quick to reap the rewards – and how businesses can further support patients. The line-up includes high profile campaigners, Hannah Deacon, of Medcan Support and Jacqueline Poitras, founder of IACM Patient Council and MAMAKA and Monique Ellis, CEO of Chilam and a medical cannabis patient herself. Deacon, director of cannabis consultancy firm Maple Tree, welcomed the efforts being made to include patients in the conversation. “It’s welcome news to see more patient-focused panels at Cannabis Europa 2022,” she commented. “We can only achieve a successful medical cannabis industry in the UK by ensuring that patients, doctors and businesses all work together to create a robust and active sector. It is really important that businesses understand that, as well as that patients feel they are being…

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