Beard Bros Article: Education Sorely Lacking for New Cannabis Consumers

Beard Bros Article: Education Sorely Lacking for New Cannabis Consumers
CANNANNEW REPORT

BB write.. The legal cannabis industry is rapidly rising in the United States, however, there is a gaping hole in consumer knowledge surrounding the facts on cannabis. Due to its illegal nature in certain states and in the recent past, as well as because of the War on Drugs, there is a barrage of misinformation surrounding the plant. Everything from “reefer madness” to people not understanding the basic workings of cannabis and its compounds contributes to this lack of knowledge, but let’s not focus on the gap – let’s focus, rather, on closing it. The Growth Of Legal Cannabis  According to a Gallup study conducted in August 2021, 12 percent of adults in the United States currently consume cannabis, up from 7% in 2013. Legal cannabis sales in Massachusetts have already reached $1 billion per year, according to the 2022 MJBiz Factbook, and are expected to reach $2.6 billion by 2025. According to some estimates, the worldwide cannabis market will rise from $28.3 billion in 2021 to $197.74 billion in 2028. Suffice to say, it’s likely that we will be seeing this growth of the cannabis market, and an influx of customers into dispensaries and other cannabis businesses along with it. The Lack Of Consumer Cannabis Education As any budtender will tell you, the majority of customers have no prior knowledge of cannabis when they walk into a store for the first time. Only a few traditional market participants make the changeover, and even those are frequently under-informed on matters other than flowers. The majority of people are still astonished that cannabis can be consumed as a drink. The lack of understanding becomes much more apparent when topicals, concentrates, oils, and the works are introduced. The list of cannabis products mentioned above just barely scrapes the surface of the cannabis market today which tells us…

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Source : Beard Bros Article: Education Sorely Lacking for New Cannabis Consumers

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