Squier’s Speciality Edibles: Real Fruit, Real Flower, No Funny Business

Squier’s Speciality Edibles: Real Fruit, Real Flower, No Funny Business
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Squier’s Speciality edibles is all about the real and the authentic. Take a peek into their process. The world of edibles has undergone colossal growth since the days when consumers were buying their brownies from their dealer down the street with complete disregard as to the quality and quantity of cannabis they put in them. This often raised the question of, “Was this store-bought brownie mix infused with some poorly ‘homemade’ cannabutter so potent it was about to blast you into another dimension, or so low-grade that you would need a whole tray just to feel the effects?” Courtesy of Squier’s Zack Squier remembers those days well, and aims to continue on the path of growth and innovation that the industry has seen over the past decade, leaving the uncertainty, stigmas, and lack of quality behind. Squier’s goal is to raise the bar on our priorities when it comes to consuming edibles, bringing the ingredients to the forefront, and leveling their importance to the same standard as the top shelf cannabis extracts he uses in his products. He wants to raise the question, “Why are we consuming cannabis edibles that we would not otherwise be consuming if they didn’t contain cannabis?”  Entering an era where individuals are increasingly more health-conscious than the days of TV dinners and soda pop, as consumers we tend to steer clear of products pumped full of artificial flavorings, sweeteners, and food colorings in our everyday lives. Why should we have to renounce our values if we want to consume an edible, and why are our values around food suddenly neglected in order to accommodate our cannabis consumption? Courtesy of Squier’s “Our goal is to give people a product that they can feel good about consuming, guilt free. We start from scratch with all of our…

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