United States: Promoting “Weed,” “Pot,” And “Sticky Buds” — New York Releases Proposed Rules On Cannabis Marketing

United States: Promoting “Weed,” “Pot,” And “Sticky Buds” — New York Releases Proposed Rules On Cannabis Marketing
CANNANNEW REPORT

03 June 2022 by Jeffrey A. Greenbaum Frankfurt Kurnit Klein & Selz On Wednesday, the New York State Cannabis Control Board released proposed regulations governing the advertising and labeling of cannabis products in New York. After a sixty-day public comment period, the rules will be finalized. The regulations set forth detailed requirements regarding how cannabis products may be packaged and marketed. In a statement, Cannabis Control Board Chair Tremaine Wright said, “We are committed to building a New York cannabis industry that sets high standards for protecting children and keeping products safe and sustainable.” Here are some of the highlights of the proposed rules. Packaging Under the proposed packaging rules, all cannabis packaging will be required to include a universal symbol that indicates that the product is from New York, that it is only for consumers over the age of 21, and that it contains THC. In addition to a number of additional disclosures, packaging will also be required to include various warning information, including, “KEEP OUT OF REACH OF CHILDREN AND PETS.” Cannabis sellers are also prohibited from using single-use plastic packaging, unless the packaging contains a minimum 25% post-consumer recycled content. They’re also required to comply with the FTC’s Green Guides when making claims about the product’s recycled content. The proposed rules include many limits on how products can be packaged and labeled. One of the primary requirements is that the product should not be “attractive to individuals under twenty one,” which is defined as including elements such as: Cartoons; Bubble-type or other cartoon-like font; Bright colors that are neon in appearance; Similarities to other products or words that are appealing to kids, such as food, candy, soda, drinks, cookies, or cereal; The term “candy” and similar words; Other symbols, images, characters, public figures, phrases, toys, or games that are commonly used to market products…

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Source : United States: Promoting “Weed,” “Pot,” And “Sticky Buds” — New York Releases Proposed Rules On Cannabis Marketing

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