The Great Cannabis Microdosing PR Conspiracy

The Great Cannabis Microdosing PR Conspiracy
HIghtimes main

They’re Out To Get Us Let’s go to Costco and get the big tinfoil guy. We’re not making hats, we’re making suits of armor as we decide whether microdosing in cannabis is a PR conspiracy to make a little bit of pot worth a lotta bit of money, or at least a lotta bit more. “Jim, what is this madness?” you ask as you peel back your aluminum face shield. Defining the Conspiracy The most fundamental idea of the conspiracy is that microdosing was never about consumer safety. Consumer safety was a Trojan Horse hiding an artificial bar for competition in the marketplace played by Brad Pitt. The premise being if you can only put 100mg of cannabis inside of an infused product people won’t be purchasing based on value anymore and the little guy that wants to create a product for you can’t anymore. The financial aspect of it is pretty sad. In the process of preventing consumers’ access, they also blocked a wave of operators who based their sales model on value for being competitive in the marketplace. Overnight it turned into a battle of flavors and suckers since everything had the same dosage. Worse off than our pockets? The patients!!! Clear Evidence I’ll use Korova’s 1000mg Black Bar as an example; it was predated by their 500mg 51/50 bar. Both were wildly popular with patients, I may have sold six figures worth myself in Berkeley at CBCB where I still work to this day.  Korova first burst onto the scene in the early 2010s with a lineup of a few cookies and the 51/50. While Bhang Chocolates would get the nod on the earliest lad testing data on their edibles for potency, Korova was right there on their heels as the first baked goods company of note to…

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