New York Regulators Approve Marketing Rules for Legal Cannabis

New York Regulators Approve Marketing Rules for Legal Cannabis
High Times

New York state regulators voted on Wednesday to approve draft rules for the packaging and marketing of legal cannabis products. The proposed regulations establish parameters for the sale of recreational weed products, which are expected to go on sale by the end of the year following the legalization of adult-use cannabis by state lawmakers in 2021. Under the draft regulations from the New York Cannabis Control Board, companies will be permitted to advertise their products via television, radio, social media and other platforms. But the rules also include strict provisions designed to protect children from being influenced by cannabis marketing. “Protecting public health, reducing harm and promoting sustainable industry practices are key components of legalizing cannabis for adult use and I look forward to considering these regulations as we develop the industry,” Cannabis Control Board Chair Tremaine Wright said in a statement quoted by the New York Post. “We are committed to building a New York cannabis industry that sets high standards for protecting children and keeping products safe and sustainable.” Rules Designed To Protect Kids Labels for cannabis products must include the serving size, potency, ingredients, and directions for usage and storage. Packaging and advertising that contain cartoon characters, bubble lettering, neon colors, references to candy, or other elements likely to appeal to people younger than 21 years old are not allowed. The regulations also forbid the use of endorsements from celebrities who appear to be younger than 21 and ban the use of common terms in the cannabis culture lexicon including “weed,” “pot,” “stoner,” and “chronic.” Misleading claims of health benefits and indications that the product is “safe” or “organic” are also prohibited, as are actual images of marijuana or people vaping or smoking. Katrina Yolen, chief marketing officer of multistate cannabis operator Acreage Holdings, applauded New York…

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Source : New York Regulators Approve Marketing Rules for Legal Cannabis

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