The Parent Company CMO Esther Song Breaks Down Business, Culture and Heritage

The Parent Company CMO Esther Song Breaks Down Business, Culture and Heritage
Cannabtimes

<![CDATA[The opportunity to join a nascent cannabis industry in 2019 was a big enough draw for Esther Song to switch her career path after spending nearly two decades in the fashion industry, including nine years at Tory Burch.  She found new footing as the senior vice president of marketing and communications at MedMen, where she spent a year and a half, before taking on chief marketing officer (CMO) roles at Canndescent and Pure Beauty. In March, Song became the CMO at San Jose, Calif.-based The Parent Company (TPCO), further diversifying the company’s executive management team, which includes CEO Troy Datcher, Chief Social Equity Officer Desiree Perez and Chief Transformation Officer Tanisha Robinson, among others. While Song spent her earliest years in Long Beach, Calif., she moved with her family to Korea, where she spent most of her childhood, before she moved to Cypress, Calif., as a teenager. “Ultimately, I love working for really fair and intelligent and ambitious CEOs,” Song said. “And Troy is an incredible CEO. Even in my [short time] here, I have learned so much from him, and I really was inspired to join his team as he navigates The Parent Company to our next chapter.” Founded in January 2021, TPCO is vertically integrated with three manufacturing facilities, a wholesale distribution network of more than 450 California dispensaries, and a direct-to-consumer omnichannel platform that includes six delivery hubs and 11 retail locations in the state. In addition to its cultural influence, TPCO is committed to molding a more equitable industry through its Social Equity Ventures (SEV) initiative, which was established to give Black and other minority entrepreneurs an equal opportunity for participation in the legal cannabis industry. With SEV’s initial funding of $10 million, plus 2% of all future net income, TPCO has made investments in Josephine…

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Source : The Parent Company CMO Esther Song Breaks Down Business, Culture and Heritage

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