Green Street Festival Celebrates Cannabis Culture in Los Angeles

Green Street Festival Celebrates Cannabis Culture in Los Angeles
cannabis now

What looked like another Saturday music festival in downtown Los Angeles was something much more—a pioneering entry in the history of cannabis legalization. Unlike other cannabis events that allow consumption, the inaugural Green Street Festival, which took place May 13-14, aimed to go public in the center of the largest cannabis market in California. It mostly succeeded.  On a busy stretch of South Hill Street, the Green Street Festival launched with a ticketed entry into the namesake Green Street building. The 67,000-square-foot, nine-floor “cannabis epicenter” opened in January, exclusively for cannabis-focused businesses. Inside, attendees could view the glass-fronted offices and coworking spaces that were set up for brand demonstrations, DJ sets. Meanwhile, the patios and rooftop were reserved for consumption. An adjacent parking lot was staged as a registration area that was in full view of shoppers and passersby in the slowly gentrifying Jewelry District in the city’s bustling center. Music was a centerpiece of the Green Street Festival. The Green Street Festival is the brainchild of Rama Mayo, a music, events and cannabis entrepreneur, and Gary Vaynerchuk, a media and advertising executive. Along with Joshua Shelton,  the business partners own a house of cannabis brands and operate the Green Street creative and compliance agency, which is headquartered in the building. Green Street’s principals are also co-founders of the reputable industry event Hall of Flowers. “The whole point was to celebrate the building once a year,” Mayo says. “It’s the first time I did a consumer event with cannabis.” Many marquee cannabis events are organized for industry professionals only, depriving loyal fans an opportunity to meet suppliers and to build community, which has been a cornerstone of the weed experience. Others, such as the Kushstock Festival, are set in remote locations, out of sight of the general public.  Even in America’s largest marijuana market, cannabis normalization is a…

Excerpt only …
Source : Green Street Festival Celebrates Cannabis Culture in Los Angeles

reposted by Cannabis News World

This site uses Akismet to reduce spam. Learn how your comment data is processed.