New York Marijuana Regulators Ask TikTok To Stop Banning Cannabis Education Advertising

New York Marijuana Regulators Ask TikTok To Stop Banning Cannabis Education Advertising
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New York marijuana regulators are asking the social media app TikTok to end its ban on advertising that involves the word “cannabis” as they work to promote public education on the state’s move to legalize. The state’s Office of Cannabis Management (OCM) sent a letter to TikTok executives on Monday, urging the company to revise its advertising policy for government entities so that they can freely talk about marijuana in a public health and safety context. OCM Executive Director Chris Alexander said that the office has launched a “Cannabis Conversations” campaign to inform New Yorkers about “who can purchase cannabis, where can you legally use cannabis, and how one can safely use cannabis, including protecting youth.” “We are airing ads from this campaign on broadcast television, on billboards across New York, and on various social media platforms,” he wrote. However, when OCM attempted to extend that campaign to TikTok, regulators were “informed you do not take cannabis ads of any kind, including ones from government accounts promoting health and education.” NEW: We're running our Cannabis Conversation public education ads on billboards, on subways, on TV, and all over social media. But not on TikTok, which rejected our ads. So we sent them a letter demanding they allow cannabis education ads on their platform. pic.twitter.com/Wi1sTY0BqO — NYS Office of Cannabis Management (@nys_cannabis) May 26, 2022 “But we know our colleagues at the New York State Department of Health have run paid advertisements on TikTok as part of their public health campaigns,” the letter, which was first reported by Rolling Stone, says. “We hope to be allowed to run similar public health campaigns on your platform. We ask you to please reconsider your current blanket ban on advertisements using the word ‘cannabis’ on TikTok.” TikTok—the most widely downloaded app of 2021, with…

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Source : New York Marijuana Regulators Ask TikTok To Stop Banning Cannabis Education Advertising

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