Sacha Baron Cohen Drops $9 Million Lawsuit Over Bogus Weed Ad

Sacha Baron Cohen Drops Million Lawsuit Over Bogus Weed Ad
High Times

Last year, High Times covered Sacha Baron Cohen’s massive $9 million lawsuit filed against a dispensary that ran a billboard ad with his image without permission, but the actor and plaintiff have reached an agreement to drop the lawsuit. CBS News reports that a document filed in Boston federal court on Tuesday said “the two sides have agreed to dismiss the case.” According to court documents filed on July 12, 2021, Sacha Baron Cohen filed a $9 million lawsuit against Somerset, Massachusetts-based Solar Therapeutics, a dispensary, for running a billboard ad with his image without his permission. Solar Therapeutics erected a billboard on an interstate highway in Massachusetts that features a picture of Baron Cohen as Borat, with his thumbs up and the words “It’s Nice!,” one of Borat’s catchphrases. It also read “Happy 4/20!” The billboard appeared in Somerset near exit 10B. “By use of the billboard, the defendants falsely have conveyed to the public that Mr. Baron Cohen has endorsed their products and is affiliated with their business,” the 2021 complaint reads. “To the contrary, Mr. Baron Cohen never has used cannabis in his life. He never would participate in an advertising campaign for cannabis, for any amount of money.” It continues, “In addition, Mr. Baron Cohen was born into an Orthodox Jewish family; he is an Observant Jew; and he is proud of his cultural heritage. He does not wish to be involved in the heated controversy among the Orthodox Jewish community about whether cannabis can be used under Jewish traditions, customs, and rules—a controversy in which many rabbinical leaders have stated that cannabis use is a violation of Jewish law.” Baron Cohen and his California-based company Please You Can Touch LLC originally were seeking $9 million in damages for the misuse of his image. While Baron…

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