The Emerald Cup Awards Rocks Hollywood with Unforgettable Genetics and Guests

The Emerald Cup Awards Rocks Hollywood with Unforgettable Genetics and Guests
High Times

Last Saturday, the 18th Annual Emerald Cup Awards was held at The Montalbán Theatre near Hollywood and Vine in Hollywood in Los Angeles, California—and it was truly a spectacle to behold. As people shuffled in, creating a continuous stream of advocates, patients, breeders, and growers, the venue filled quickly. Some attendees made their way to the dab bar and drink bar at the Mezzanine level, and others made their way up to the rooftop, which is where the real magic began. I walked through a vine-covered corridor into the rooftop party area where vendors such as LitHouse and Fig Farms handed out generous gift bags with eighths and double pre-rolls. A sprawling 360-degree view of downtown Hollywood provided the backdrop. Musical performances by Andreas One, Jasmine Solana, and Lafa. Courtesy of Danny Lee As for the ceremony itself, there was a whopping number of categories—over 50—and it was hosted by a number of special guests including Ngaio Bealum, Whitney Beattie, and the clear fan favorite hosts, Swami Chaitanya and Nikkie Lastreto of Swami Select, who we also recently profiled in print. We were impressed by the powerful sense of community. On one hand, the ceremony felt like the Academy Awards, as Rolling Stone puts it, but on the other hand, there was a strong craft farmer and hippie vibe undercurrent. For instance, when the hosts asked a question, the crowd answers back loud and clear. “It’s our culture, it’s, it’s our community … they feel like there’s an ownership here because of my deep roots and connection to the community,” Tim Blake told High Times. “And they just feel the love. We don’t do it for the money, we do it to really do something special. You know, at the Harvest Ball last year, we gave away over 50 free…

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