Face of the Farmer: Sunshine Cereceda, Sunboldt Grown

Face of the Farmer: Sunshine Cereceda, Sunboldt Grown
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Stepping out of the unregulated medical marijuana market in California and into the world of legal, adult-use cannabis, with licensing and high taxes to follow, has been no small feat for most farmers in Northern California’s hail from the Emerald Triangle, which includes Mendocino, Humboldt and Trinity counties. Considered by many as the cannabis capital of the world, this is where many of the cultivars we enjoy were first developed. One such Southern Humboldt County farmer, Sunboldt Grown owner Sunshine Cereceda, was comfortable in the medical marijuana space, using the cooperative model where patients supported farmers. There, she developed and branded cultivars of her own, like Loopy Fruit, Wanderlust, Delphina and Redwood Summer. Cereceda saw the writing on the wall with issues of legalization for the small farmers to the north, and her message is the still the same: Farmers need to brand themselves, their farms and their cultivars in order to effectively compete and be known. They also need to do away with the middleman—or the “Bro Distro”—as Cereceda dubbed them. This refers to the old-school method of moving material and product on just a handshake, with the small farmer at home often getting the short end of the deal. It worked to a point back in the day, but today trust is being exploited by what she calls “corporate sharks.” “Cannabis has always sustained us, even through the hard times, so why is it not going to get us through now, after all these years?” Cereceda asks. “In my mind, the small cannabis farmers need to change their mindset. They need to do away with all the bad habits developed in the past unregulated markets in order to move forward.” Cereceda went on to explain that in the days of prohibition, they were functioning without a future. But…

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Source : Face of the Farmer: Sunshine Cereceda, Sunboldt Grown

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