Fast Take: Eli Melrod of Solful Cannabis Dispensary

Fast Take: Eli Melrod of Solful Cannabis Dispensary
Cannabtimes

<![CDATA[The California-based cannabis company, Solful, is built on its philosophy of selling 100% sun-grown cannabis from small craft cultivators in Northern California. Eli Melrod, co-founder and CEO of Solful, explains that at the start of operations back in 2017, several people doubted the company’s mission. But Melrod says he saw an opportunity to capitalize on the network of small craft farms in Northern California. Here, Melrod explains the idea behind the company’s brand, as well as what led him to his career in the cannabis space.Andriana Ruscitto (AR): Can you share a bit of your background and how you and your company got to the present day?© Courtesy of SolfulMelrod at Glentucky Family FarmEli Melrod (EM): So, my personal journey with cannabis started when my dad was diagnosed with pancreatic cancer. He’s a pancreatic cancer survivor. When I was 11 years old, my dad basically had six to 12 months to live. Fast forward a number of years, a couple of decades later, fortunately, he’s still with us and healthy. Cannabis has been really an impactful part of his healing journey. … So anyway, I really saw that experience firsthand. I grew up in San Francisco, went away to school for a bit on the east coast, and came back in late 2014 or early 2015. Then, I really could just see the writing on the wall that cannabis is getting legalized in California with the ballot initiative [in] 2016. I just got really excited about getting to join the space, something I really believed in, and frankly, I’ve always wanted to be an entrepreneur. I was always interested in business. So, [I] got involved in the space and began iterating on different concepts with a longtime family friend who ended up being my co-founder. … This was back in 2015. We…

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