‘Branding Is Your Image’: How CULTA Approaches Cannabis Marketing in Maryland’s Medical Market

‘Branding Is Your Image’: How CULTA Approaches Cannabis Marketing in Maryland’s Medical Market
Cannabtimes

<![CDATA[Chris “Cheeto” Batten had racked up close to 20 years in the surf, skate and snow industry before CULTA co-founder Mackie Barch visited one of the stores Batten operated and approached him about bringing the same vibe to Barch’s Maryland-based medical cannabis company.Now, four years and several digital branding and design awards later, Batten, CULTA’s creative director, has crafted a marketing strategy that he says is the brand standard in Maryland’s market.“I don’t think anyone’s put as much onus on their marketing and branding in Maryland as we have,” he tells Cannabis Business Times. “Branding is really important because it is your image. It’s the first thing people see, it’s what they associate you with, and then you get to the point of quality.”CULTA announced earlier this month that it received multiple awards from the AVA Digital Awards and Hermes Creative Awards for the company’s digital branding and creative assets.CULTA received one platinum and two gold AVA Digital Awards for its brand guidelines and stop motion videos, as well as two gold Hermes Awards for its 7/10 and Bones designs.In addition, last year, the company received platinum, gold and honorable mention awards at the MarCom Awards for its T-shirt designs, as well as the “Best Clothing Product” award at the Explore Maryland Cannabis 2021 awards.CULTA’s award-winning brand guidelines took Batten and Senior Director of Marketing Renier Fee four or five months to complete.“A lot of people look at it as a document and … don’t realize how much work goes into a document like that,” Batten says. “Ours was pages long and was basically the do’s and don’ts of what you can do with our watermark and our branding and our color story. If you were a shop that we were collaborating with on some marketing, … you would get…

Excerpt only …
READ MORE BELOW
Source : ‘Branding Is Your Image’: How CULTA Approaches Cannabis Marketing in Maryland’s Medical Market

reposted by Cannabis News World

This site uses Akismet to reduce spam. Learn how your comment data is processed.