Canada’s Hapless CannTrust rebrands with new name Phoena

Canada’s Hapless CannTrust rebrands with new name Phoena
CANNANNEW REPORT

Business of Cannabis has the update for us Vaughan, Ontario-based CannTrust, known for getting caught growing cannabis in unlicensed rooms, will now be known as Phoena Holdings, per a press release. “The name Phoena is derived from the word “phenotype” which describes the traits taken from a plant’s genetic code that we use to merge nature, purpose, and science to produce the best cannabis products on the market,” reads the release. “We are dedicated to ensuring that every product, every initiative and every activity lives up to the name.” “Working with our new investors, Kenzoll based in Amsterdam, we are looking forward to continuing to build our business in Canada and beyond,” wrote CEO Greg Guyatt on LinkedIn.   Here’s the full blurb VAUGHAN, ON, May 3, 2022 /CNW/ – CannTrust Equity Inc. (the “Company” or “Phoena”) (unlisted), today marks the start of a new era for the Company by announcing its new corporate name, Phoena Holdings Inc. (pronounced Fee-nah). Phoena Holdings Inc. Logo (CNW Group/Phoena Holdings Inc.) “This is a truly exciting and transformative time for our Company,” said Greg Guyatt, Chief Executive Officer, “Phoena reflects who we are today – stronger, more experienced and more focused – and forms the foundation for our future success as we enter the next era of our evolution. While our name is new, the core values we have developed over the last two years are the same, as are the great products and experiences our consumers and patients have come to expect.” The name Phoena is derived from the word “phenotype” which describes the traits taken from a plant’s genetic code that we use to merge nature, purpose, and science to produce the best cannabis products on the market. We are dedicated to ensuring that every product, every initiative and every activity lives up to the name.…

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