Reflecting on Ten Years in the CBD Industry

Reflecting on Ten Years in the CBD Industry
Cannabtimes

<![CDATA[By now, the story of Charlotte Figi has been heard around the world. The namesake for the company Charlotte’s Web, Charlotte was the first person to experience life-changing treatment for her seizures from CBD made by the Stanley brothers in 2012. Perhaps lesser known are the stories of the other families who have been helped by Charlotte’s Web, like Heather Jackson and her son, Zaki, who were the second people to find success for seizures through CBD.“Even though it was 10 years ago, I remember it like it was yesterday,” Jackson says about the day she first gave CBD to her son, who, like Charlotte, has a rare form of epilepsy. Zaki had been having frequent, severe seizures every night when he took his first dose of Charlotte’s Web CBD in a makeshift bed in hospice care, Jackson says.“He didn’t have a seizure that night. It was the first night in almost a decade,” Jackson says. Zaki, who was not expected to see adulthood, will turn 19 this year.Since 2012, Charlotte’s Web (founded by the Stanleys) has helped hundreds of families and experienced exponential growth, in part due to being highlighted in the 2013 CNN documentary Weed.Now, ten years since they set out on their mission to help families in need–and two years since Charlotte’s passing at age 13–the Stanleys are reflecting on how far they’ve come and what the future holds for not only the company, but also the industry as a whole.Building a CommunityThe seven Stanley brothers banded together in 2009 under Colorado’s medical marijuana caregiver program in pursuit of a cannabis formula that might benefit their cousin, who had been diagnosed with cancer. They sought cannabis with therapeutic effects without the psychoactive properties driven by THC.After scouring the state for feral hemp, which often contains low THC content, they began…

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