Inside Hot Box Social: Michigan’s Newest Cannabis Consumption Lounge

Inside Hot Box Social: Michigan’s Newest Cannabis Consumption Lounge

<![CDATA[The desire for cannabis consumption lounges in legal cannabis markets is rising.For example, some Michigan cities are moving toward the consumption lounge trend. In Lansing, city officials recently granted conditional approvals for four businesses to open consumption lounges—many of which could come online this year.And one of the state’s first licensed cannabis consumption lounges, Hot Box Social, opened in Hazel Park about two weeks ago. So, what do these consumption lounges look like? Cannabis Business Times caught up with Nowfal Akash, the chief information officer at Troy-based Trucenta, a vertically integrated cannabis business, which owns and operates Hot Box Social, to get the inside scoop.Located at 23619 John R. Road in Hazel Park, Mich. (just outside Detroit), Hot Box Social hosts private events such as fundraisers and product launches where vendors can come in, rent the space, and invite people to try their cannabis products on-site, Akash tells Cannabis Business Times.The venue has already hosted two fundraising events: one for a Warren councilwoman and another for a Hazel Park councilman, Akash says, adding that one was running for state representative, while the other was running for Congress.© Courtesy of Hot Box SocialHot Box Social”We also had about four or five corporate events where they were more brand-related, brand launches, or just product launches of an existing brand,” he says. “Typically, they like to invite the budtenders from the different retailers that they currently sell to so that they can educate them, so in turn [they can] educate the consumers. So, it’s a great way to promote products because the budtenders can actually try them out there and experience them.”Akash says one of Hot Box Social’s goals is to host ticketed events, where they can collaborate with other businesses in the area.”We’re looking at some collaborations with local restaurant tours in…

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